London Fashion Week – Gone Green

Prophetick fabric + Noir collection

Of all the fashion weeks this last month, London leads the way down the eco road.

Estethica is the area of London Fashion Week that exhibits only eco and fair trade clothing, and this year there was a lot to see and hear. The exhibit has grown from 13 to 37 exhibitors over the last three years and this year it featured a range of eco designers including Noir, Goodone, Prophetick and Eloise Grey. The designers have dedicated themselves to doing good by way of their products. Prophetick uses fabric painted by elephants, Goodone utilizes recycled cashmere for geometric knits, Eloise Grey is working to make the first certified organic tweed and Noir tries to keep sourcing within the EU.

Amid the hustle and bustle at Estethica, London Fashion week revealed a big surprise: The Department for the Environment, Food and Rural Affairs unveiled its Sustainable Clothing Action Plan.

Because clothing and textiles account for approximately 5-10 per cent of our environmental impacts (Source: European Commission (2006): Environmental Impact of Products), and consumption is likely to increase and raise the impact even more, the government and some high street retailers have taken green pledges. While no promises have been made, stores such as Marks and Spencer have taken a pledge to use more recyclable fibers and organic materials.

Bravo London!

- GANDRUD

Noir

London Fashion Week