Internet, the Future of Luxury?

By it’s very nature, the Internet is egalitarian. Increasingly, more people are shopping, learning, communicating, playing and exploring life via the Internet. What does this mean for fashion? The future of fashion will be heavily influenced by the Internet. If luxury is defined by exclusivity the robust openness of Internet is counter intuitive. It remains that luxury brands are businesses and need to move product. Since potential customers are spending less time in-store and more time on-line, a clever solution may be on the horizon. NATALIA


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