Luxury Retailer, Ebay?

EBay, currently the world’s largest online retailer according to Nielsen/Net Ratings, sells and auctions everything from German lawn tools to signature Hermes bags. The online auctioneer has become a household name with few signs of slowing. Along the way high-end designers believed EBay was no competition for their lavish brick-and-mortars. Billions of dollars later, there is reason for concern. In one month, EBay generated 3 million in sales that included designer handbags from Chanel, Marc Jacobs and Louis Vuitton, also new high-end shoes, jewelry, apparel and footwear at a deep discount. Increasingly, customers are looking to EBay for designer deals. Luxury brands thrive on a balance of exclusivity and sales. In addition to counterfeit and knock-offs, luxury brands now need to navigate the tempting lure of addictive online auctions. NATALIA

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