Missing the Mark

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Several forecasts on the future of technology and design exposed how little attention is paid to the customer. Few prioritize how and why humans benefit from technology, desire or will use it in ten years. Instead the reports glorified novel ideas and small improvements on existing products. Innovation is already an overused word, however, in it’s meaning there is opportunity to institute change. There are very few of us that get excited at the thought of nano-particle formation or new computer widgets. We do enjoy saved time, easier commutes and cleaner environments. Only when companies organize behind the belief that good design equals good business, will the product offerings progress modern life. That said, every now and then beautiful innovation rises to the top, so I am hopeful. NATALIA ALLEN

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