Increasingly, mass-market fashion designers are creating eco-friendly products. The rising demand for GREEN has encouraged brands such as: Levi Strauss, Quiksilver and The Gap to provide organically grown and eco-friendly products at a competitive price point.
GREEN garments are being made from exotic materials such as: corn, wood pulp, recycled plastic, byproducts of soybean oil, seaweed, organically grown bamboo and cotton.
Sportswear brand, Patagonia produced the popular “Synchilla Marsupial”, a polyester fleece made from 85% recycled soda bottles and unusable second-quality fabrics.
Wellman Inc, a U.S. company, produces these fibers from recycled products (FRPG) and packaging products (PPG). Their efforts keep 3 billion plastic (PET – polyethylene terephthalate) bottles out of landfills each year (bottled water will become a trend of the past).
Kate O’Connor, a designer known for her fluid lines enjoys the soft hand of silk and other luxurious fabrics. She found a less expensive alternative to silk in bamboo.Bamboo fiber is completely biodegradable and is the fastest growing wood plant farmed. Bamboo fabrics absorb moisture well and help keep you cool. Bamboo is also anti-bacterial, making it useful for producing next-to-skin garments. With all its benefits bamboo is controversial because many bamboo fabrics do not last as long as cotton fabrics.
The fashion and textile industries are in the early stages of exploring and innovating GREEN materials, that said, the future is a go. NATALIA