European textiles fair Pitti Filati opens next week in Florence, as many spinners are busily preparing for the upcoming season’s latest trends. According to many fashion forecasters, color will play a big role this Fall/Winter. Simultaneously, the trend for “green” fashion remains strong, as demand for organic fibers has slowly increased over the past few years. As a result, spinners are looking towards more sustainable methods of production.
Scottish company Todd & Duncan plan to introduce an organic cashmere range, while Italian spinners Loro Festa will present organic merino wool. Since bold and intense colors will play a large role in the upcoming season, many companies are looking to the Global Organic Textile Standard, and only using dyes that have been approved organic.
The goal of these companies is to attract and retain buyers for organic yarns. The market is strong in Japan and in select European countries, although it is nearly non-existent in America. To keep organic fibers in the fashion market, spinners must stay innovative and develop new methods of producing sustainable textiles that will capture the interest of the fashion industry. WU