With fuel prices on the rise, and governments attempting to curb carbon emissions, it’s no surprise that the auto industry is leaning towards more eco-friendly cars. Recent auto shows revealed a new generation of cars that are more sustainable than ever before. What sets the new breed of hybrid cars apart is that, unlike past concepts, many of these vehicles are more practical and road-ready.
Toyota has introduced a new Prius that draws on solar energy for power, creating an endless source of renewable energy. The energy will power the car’s air conditioning unit, making for a more fuel-efficient ride. Fellow Japanese company, Honda, is not far behind, with a Civic hybrid that utilizes lightweight parts made from biodegradable materials. Leading French automobile company, Peugeot, has also been dedicated to developing sustainable vehicles. Their urban-friendly Citroen C-Cactus prototype debuted last year in Frankfurt, and they’ve recently introduced the 308 RCZ, a fuel-efficient car jointly produced with BMW. The 308 BioFlex represents a new wave of cars that run on eco-conscious biofuel.
What is innovative about these eco-cars is that the designers have more to consider than just performance and aesthetics. They must tap into a specific lifestyle and market where people want smaller, lighter, and more sustainable vehicles. Drivers are increasingly seeking cars that can reduce their environmental impact. As new technologies make way for a dazzling array of possibilities, it won’t be long before “green” cars dominate the roads. WU
Innovation Matters 